Doe Deere’s success may inspire you to start your own business

Doe Deere, founder and CEO of Lime Crime sure knows how to rock her makeup. Everywhere she goes, she looks on fleek. Even she had humble beginnings in Russia, where she grew up. Now, she has a thriving multi-million dollar business selling the American dream of being an successful entrepreneur. All of her cosmetics are certified vegan and cruelty-free by PETA and Leaping Bunny. The bright and luminous hues are a platform to express one’s self in a bold manner, an example that Doe Deere leads by. If you are considering doing the same, here are some things to consider before jumping into the deep end. Learn more:


Do what makes you happy. If you are not passionate about what you are going into business for, don’t do it. You are going to have to spend long hours, lots of money, effort, energy, etc. into your business. If you are not crazy about it, then you will go crazy. It will be a long trip down nightmare lane. When problems arise, take care of them as soon as possible, Doe says. If you wait forever to take care of it, then it will certainly get worse. You may even want to throw in the towel and quit. Find a balanced and simple solution, and tackle it one step at a time. At one point in your career you will need guidance from people with expertise in your field or just a friend’s advice. It may even help open your mind to ideas you have not even though of. Doe Deere listened to her employees and has learned a lot from them. The next pearl of wisdom is to take risks with your business. It can be scary, due to the fact that you are taking a leap of faith without knowing the outcome, but don’t it. Without risk, there is no reward. Doe Deere had to take a leap of faith when starting Lime Crime and it has been worth all the sacrifice and hard work. Doe Deere says with anything you do there will be changes and you will have to grow with them. If you can go with the flow and be flexible, then your chances of succeeding are way higher. Go out there and start your business now, there is no better time. Whether you like to sew, work on cars, or blog on the internet, just started on your journey and have fun. Learn more: